For those of you who are getting started with Facebook, are still very new to it or perhaps feel there are ways you could set it up better, we’ve found the following three guides to help you get set up right. Book: ‘How to Use Facebook for Business – Your... Read more →
We understand the important role Optometrists play in transitioning children into prescription glasses. With that in mind, we’ve compiled a list of ten children’s books with entertaining stories about needing glasses. These could make the perfect addition to your customer waiting area and serve as a good recommendation for parents... Read more →
Avatude has landed! We are excited to bring to you our very own brand of blue light filtering eyewear! As the amount of hours we spend in front of digital screens increases, so do the effects of blue light over-exposure. Keeping up with technology and its place in our daily... Read more →
If we ever make a passing comment that could pass as a complaint, we can almost guarantee that our Innovations Manager, being the problems solver that he is, will want to find a solution for us. You can imagine how busy his mind must be in winter time, when a... Read more →
In retail, it is important that you always bring your A-game to your sales approach. In a competitive market you need to set yourself apart with great customer service whilst at the same time maximising every sales opportunity. Here are six tips to consider when improving your retail sales approach:... Read more →
Until recently, blue light was something we didn’t know much about. Our Innovations Manager had growing concerns about the amount of time his kids were spending in front of digital screens. Television viewing, gaming, tablet and smart phone use and he wondered what the effects were. He soon found a... Read more →
Whether they’re after a prescription, over the counter product or helpful advice, your customers look to you to meet their health care needs. Sometimes those needs can be personal or sensitive in nature and the experience they have in your store can be the difference between creating a long term,... Read more →
Improving your customer’s experience when visiting your business, is a sure-fire way to set yourself apart from your competitors. Here are a few things to consider if you’re looking at making some improvements. Prepare Often your customers journey begins prior to setting foot in your store. They may have... Read more →
Are you unsure on how to use social media or market your business online? Find the idea of getting started daunting, time consuming and already have it safely stored in the ‘too hard basket’? Or perhaps you already have an online presence but are struggling to engage with your customers?... Read more →
We’ve recently received some great feedback from Linda Perry at Harrington Eyecare in Nelson. Long-time customers of Optica, we were pleased to hear how they had been enjoying our transition to digital. Such feedback guides us as we refine our services to better meet the needs of our customers. Linda wrote to us... Read more →