ABOUT US
Trusted by Independent Optometrists for Over 50 Years.
Optica continues to be proud to support independent optometry practices across New Zealand and Australia. Over the years we’ve come to understand the needs of independent optometrists and have focused on providing reliable accessories that add value where it counts.
Whether it’s providing custom branded accessories, retail accessories, tools & parts, or simply being responsive and easy to deal with, our focus is on making your day- to-day just a little bit easier. This catalogue is shaped by decades of listening to our customers and delivering practical solutions that add real value to your business.
As an optical retailer, you can conduct all your business with us on this website, just ask our friendly customer service team for a login. With our state-of-the-art distribution centre, we strive to provide our customers with the very best in friendly service from initial order to product delivery. Our whole team is working behind the scenes to ensure the most efficient service possible – but please let us know how we could do more – we’d love to hear from you.
Our Story
Founded in 1972, Optica has spent over 50 years designing, sourcing, and distributing quality eyewear accessories for the optical industry. From custom-branded cases to retail add-ons and workshop tools, we help practices across New Zealand, Australia, and beyond deliver a better patient experience.
Optica began its journey manufacturing bespoke eyewear accessories for optometrists looking to promote their brand by printing their logo on products including eyewear cases, microfibre cloth, lens cleaning solution and reusable bags.
Over time we have expanded into distributing a whole range of retail accessories from all over the world that allow excellent add on sales to optical consumers.
Personalised Accessories
Eyewear Cases
Lens Cleaner
Microfibre Cloth
Reusable Bags
Our Values — these are our guiding principles
- We’re driven by our desire to enhance people’s lives globally
- Our social and environmental responsibility is a foundation of our decision making
- We’re nimble, process and results-driven while always improving
- Our integrity is at the core of everything we do
- Our vibe is friendly, fun and upbeat
- We embrace differences as opportunities and foster a culture of collaboration and innovation
