We understand the important role Optometrists play in transitioning children into prescription glasses. With that in mind, we’ve compiled a list of ten children’s books with entertaining stories about needing glasses. These could make the perfect addition to your customer waiting area and serve as a good recommendation for parents... Read more →
Avatude has landed! We are excited to bring to you our very own brand of blue light filtering eyewear! As the amount of hours we spend in front of digital screens increases, so do the effects of blue light over-exposure. Keeping up with technology and its place in our daily... Read more →
Until recently, blue light was something we didn’t know much about. Our Innovations Manager had growing concerns about the amount of time his kids were spending in front of digital screens. Television viewing, gaming, tablet and smart phone use and he wondered what the effects were. He soon found a... Read more →
Improving your customer’s experience when visiting your business, is a sure-fire way to set yourself apart from your competitors. Here are a few things to consider if you’re looking at making some improvements. Prepare Often your customers journey begins prior to setting foot in your store. They may have... Read more →
We’ve just taken personalised branding to the next level! By investing in the latest technology, we have even better ways to help you boost your brand! We are now offering superior, photo quality, multi-colour personalised branding to boost your business promotions. We’ve even reduced our lead times and can offer... Read more →
Are you unsure on how to use social media or market your business online? Find the idea of getting started daunting, time consuming and already have it safely stored in the ‘too hard basket’? Or perhaps you already have an online presence but are struggling to engage with your customers?... Read more →
We’ve recently received some great feedback from Linda Perry at Harrington Eyecare in Nelson. Long-time customers of Optica, we were pleased to hear how they had been enjoying our transition to digital. Such feedback guides us as we refine our services to better meet the needs of our customers. Linda wrote to us... Read more →