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15 Nov

Getting Started with Facebook for Business

For those of you who are getting started with Facebook, are still very new to it or perhaps feel there are ways you could set it up better, we’ve found the following three guides to help you get set up right.

  1. Book:

How to Use Facebook for Business – Your Quickstart Guide for Getting Customers Fast’

Written by Wynne Pirini, an ‘Online Profit Strategist’ who specialises in all things social media, this book teaches you how to set up Facebook “the right way for your business”, how to select your target customers, use Facebook ads and save money on advertising and most importantly how to engage your audience.  The book is concise (only 65 pages) and easy to read with step-by-step instructions and illustrations.

To get yourself a copy click here.


  1. Online Guide:

How to Create a Facebook Business Page in 8 Easy Steps

by Christina Newberry and Dara Fontein at Hootsuite®

This is a great step-by-step guide to setting up your Facebook page. It is practical has pictures and introduces you to all the basic information you will need to get started on this social media platform. It covers the earliest step in the process of signing up, right through to engaging with your audience. It also offers a bonus section at the end on how to optimise your Facebook Page. A great guide that is quick and easy to read and understand with helpful links to other articles to help broaden your understanding of each aspect of what is discussed here.

To access this guide click here.


  1. Video Tutorial:

How to Create a Facebook Business Page – Step by Step Instructions

by Luc Durand – Ranking Academy

Ranking Academy, created and run by Luc Durand, specialises in helpful tutorials about digital marketing, search engine optimization and social media. Designed for small business owners, Ranking Academy tutorials offer “techniques and strategies that will make you grow online and dominate your local competition”.

To watch the video click here.


Whether you are about to start using Facebook, are early in your online marketing journey or perhaps you’re further ahead but want to check you haven’t missed any crucial early steps – we hope that you find some great tips and useful information through these recommended guides.

To access our marketing tool kit for free-to-use content you can share on your Facebook page, click here

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